Award-winning not-for-profit drink drive campaign Don’t Be That Someone says the government need to rethink their drink drive awareness strategy as provisional Department for Transport figures released on 1 August 2013 show a 25% increase of deaths due to drink driving.
Mike McAdam, Founder and Trustee, of Don’t Be That Someone says
“Currently the government do not target 14-18 year olds in their drink drive campaigns despite research that shows driving safety attitudes are established before you reach the age of driving. If the Government really want to see deaths, injuries and collisions reduce they need to target pre-drivers to change their fundamental attitudes so they don’t drink and drive in the first place”
The recent results by Association of Chief Police Officers summer drink drive campaign, shows since 2011 there has been an increase each year of the percentage of total people tested that were positive, failed or refused a breath test. In 2011 casualties and collisions by drink driving rose for the first time in 10 years too.
“Looking at these statistics there is a worrying increase in the amount of people drink driving and being killed or injured because of it”
In the UK alone, the equivalent of one person every hour is killed or injured in a drink drive collision. Don’t Be That Someone is aiming to change that by targeting 14-18 year olds all year around