Press Release: Response to ‘Drink-Driving casualties are up for the first time in 10 years’

November 16, 2015 0 By Mike McAdam

The Government still isn’t doing enough to combat drink-driving,” says innovative drink-drive campaign Don’t Be That Someone.

News today (21/08/2012)  that Drink-Driving casualties are up for the first time in 10 years, proves the government “are not doing enough” says Michael McAdam, founder and trustee of the not-for-profit organisation. Michael continues: “Research shows that driving-safety attitudes of young people are established well before the legal driving age. They stem from the influence of role models and are based on personal traffic experiences. Because of this, more needs to be done to inform young people about the dangers and consequences of drink-driving before they start learning to drive.”

Don’t Be That Someone is tackling this issue by taking an active approach to informing 14–18 year olds about the dangers and consequences of drink-driving. It’s developed an educational programme with three bespoke lesson plans and two documentaries (the first showing the family and friends of a young man who was killed by a drink-driver and a young woman who was seriously injured, and the second featuring a series of interviews with young people, showing what they think and how little they know about drink-driving). The campaign also looks at issues like peer pressure, the responsibility of passengers, the after effects of causing serious injury or death and the possible consequences for families and the wider community.

Chrissy, a 15 year old girl who has who has taken part in the educational programme says,

“You’ve shown not only the physical effects of accidents caused by drink driving, but the psychological and emotional after effects that hit the victims and those around them. That is key.

I’ve said it before, I’ll say it again…you’re doing an amazing thing. Thank you”

Don’t Be That Someone has recently gained the support of The Parliamentary Advisory Council for Transport Safety (PACTS). Naomi Baster, Policy and Research Officer, says,

“The ‘Don’t be that someone’ campaign has identified a gap in young and pre-driver training. The importance of targeting this age group was highlighted in the EU project DRUID (Driving Under the Influence of Drugs, Alcohol, and Medicines) where it was discovered that permissive attitudes towards drug-driving and drink-driving were more typical for prospective drivers than for actual drivers.”

In the short time the programme’s been launched, it is being used by Police, Local Authorities, Youth Offending Teams, Fire and Rescue Services, and Schools, but Don’t Be That Someone would like to see it go national.

As the Government doesn’t currently target 14–18 year olds in their drink-drive campaigns, Don’t be That Someone is an original, innovative and much needed information source for young people.

To watch the short videos mentioned in this press release, and to find out more information about the campaign, go to