On Wednesday 14 November 2012, Don’t Be That Someone won the prestigious ‘Lynda Chalker‘ national road safety award. The Lynda Chalker Award is presented by Road Safety GB to an individual or organisation who has contributed significantly to road safety in the United Kingdom.
Founder and Trustee Mike McAdam said “I’m very proud to have won this award, working on the campaign on my own and in my spare time has been tricky, but recognition like this makes it all worth while and spurs me on to continue to try and make a difference”
Don’t Be That Someone has used this opportunity to speak out out in response to a report published by the Association of British Insurers (ABI), that calls to put a series of restrictions on young drivers including limiting the number of passengers they can carry, a ban on driving at night and a lower blood alcohol limit.
Don’t Be That Someone informs young people aged 14-18 years about the dangers and consequences of drink driving, passenger responsibility and the effect drink driving has on individuals, families and wider communities.
Mike McAdam said: “Our police are thinly stretched already – they have not got the capacity to police and enforce these policies. And putting these restrictions in place for a short period won’t have a long lasting impact.
“Stopping young drivers doing these things doesn’t fix the root cause of the problem – it doesn’t show young people why drink driving or driving at night is dangerous, or the real consequences. You need to educate them – or you’re not fixing the problem.
“The DfT does not currently target 14 – 18 year olds in their drink drive campaigns – despite research showing young people’s attitudes towards driving safety are established well before being able to legally drive. They’re influenced by their role models – friends and family – and based on personal traffic experiences.”
Mike McAdam continues “We need specific educational and awareness campaigns aimed at pre drivers. We need to educate them in a way that’ll engage them, if we want to make a serious reduction in road traffic collisions.”