Archive | Press Releases

9 out of 10 Brits letting drink drivers drive away

Following the Department for Transport’s report released today (26 September), which estimates that drink drive deaths increased by around 17 per cent compared to 2011, new consumer research from Kabbee on behalf of not-for-profit drink drive campaign Don’t Be That Someone has revealed that only 1 in 10 British adults always stop their peers from drinking and driving. In fact, the […]

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The government need to re-think their drink drive awareness strategy as provisional figures show 25% increase of deaths due to drink driving

Award-winning not-for-profit drink drive campaign Don’t Be That Someone says the government need to rethink their drink drive awareness strategy as provisional Department for Transport figures released on 1 August 2013 show a 25% increase of deaths due to drink driving. Mike McAdam, Founder and Trustee, of Don’t Be That Someone says “Currently the government […]

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Partnership will represent UK in European drink drive campaign

The ‘Don’t Be That Someone’ campaign has partnered with ‘Tune Into Traffic’ to represent the UK in the ‘European Night Without Accident’ campaign on 19 October. The Tune into Traffic campaign aims to equip young people with the skills and knowledge they need to be “wiser, more aware and ultimately safer” on the roads. European Night […]

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Call to extend ACPO/Government drink-drive campaign

As the annual Police and THINK! Christmas anti-drink-drive initiative comes to an end,  Don’t Be That Someone is using the opportunity to remind people that drink-driving is a problem all year round. Don’t Be That Someone is an award-winning campaign which informs 14 to 18-year-olds about the dangers and consequences of drink-driving. It also examines […]

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Press Release: Response to ‘Drink-Driving casualties are up for the first time in 10 years’

The Government still isn’t doing enough to combat drink-driving,” says innovative drink-drive campaign Don’t Be That Someone. News today (21/08/2012)  that Drink-Driving casualties are up for the first time in 10 years, proves the government “are not doing enough” says Michael McAdam, founder and trustee of the not-for-profit organisation. Michael continues: “Research shows that driving-safety attitudes of young people […]

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