Archive | Campaigns

Don’t Be That Someone’s Christmas 2013 campaign will focus on the passenger

This December, Don’t Be That Someone’s drink-drive awareness campaign will focus on the passenger. And the theme? Become a hero. The latest Department for Transport figures (DfT) show 44% of all car passengers injured or killed in a drink drive collision were between 16-24 years of age,  it’s especially important that young people are reminded of the […]

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European Night Without Accidents promotional film

Saturday 19th October was the European Night Without Accident and Don’t Be That Someone partnered with Tune into Traffic to represent the UK. More information about the event can be found here, but below is the promotional video we had commissioned for the event As well as making sure people had fun, there was a […]

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ACPO and Z-Card support European Night Without Accident

European Night Without Accident is an annual awareness campaign that runs across Europe. The campaign uses peer-to-peer learning in party hotspots to engage with young people and make them aware of the dangers relating to drink and drug driving. The project was initiated in Belgium and is supported by the European Commission. The 2013 UK […]

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Partnership will represent UK in European drink drive campaign

The ‘Don’t Be That Someone’ campaign has partnered with ‘Tune Into Traffic’ to represent the UK in the ‘European Night Without Accident’ campaign on 19 October. The Tune into Traffic campaign aims to equip young people with the skills and knowledge they need to be “wiser, more aware and ultimately safer” on the roads. European Night […]

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Christmas drink drive campaign launched

To tie in nationally with the police and Local Government, Don’t Be That Someone  has launched their Christmas drink drive campaign. The Don’t Be That Someone Christmas Campaign features a new documentary highlighting the dangers of driving over the limit, ‘the morning after’, as well as a fundraising campaign to help Don’t Be That Someone […]

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