Campaigners to educate students on the dangers of drink-driving at special Bluewater event

October 4, 2017 0 By Mike McAdam


Award-winning anti drink-driving campaign Don’t Be That Someone has teamed up with AlcoDigital, the UK’s leading drug and alcohol safety experts, to be part of a student night at Bluewater, to raise awareness amongst young people of the dangers of drink-driving.

Thousands of people are expected to attend the evening, which will take place on Thursday 5th October between 4pm and 9pm. Volunteers from Don’t Be That Someone and AlcoDigital, who will be located at the lower Guildhall, will educate students about the dangers of drink-driving, even after just one drink, and focus on the everyday heroes who support the campaign’s message ‘Be a Hero, Blow a Zero’.

Mike McAdam, Founder of Don’t Be That Someone, said:

“It is all too easy during a night out to become completely consumed with the excitement of everything going on around you and consequently forget about planning the journey home.

“Whether you’re the designated driver, or the passenger who keeps an eye on how much your friend has been drinking, or the person who stops your friend from getting behind the wheel, it is important to plan ahead. Everyone can be a hero by making sure their friends get home safely at the end of a night out. They could even save a life.”

During the evening, guests will have the chance to experience the detrimental effects alcohol can cause the senses by taking part in a speed reaction challenge on a specialist batak wall while wearing ‘beer goggles’ – which emulate the effects caused by alcohol impairment. Free soft drinks and discount cabs, courtesy of Uber, will also be on offer, as well as practical tips and advice on how to stay safe on a night out.

Suzannah Robin, who is an alcohol safety expert at AlcoDigital, said:

“Statistics show that even after just one drink you are three times more likely to have a collision – this also applies to the morning-after, when many people who think they are safe to drive will still in fact have alcohol in their system. The only safe level is zero. We want everyone to be aware of their limits and make sure they not only plan ahead when organising a night out, but check they are safe to drive the morning after by using a breathalyzer to ensure they have no alcohol in their system.”

Alex Thompson-Armstrong, Community Engagement Manager at Uber, said:

“We’re very pleased to be partnering with ‘Don’t Be That Someone’, a fantastic awareness campaign that is helping to educate young people across the UK about the dangers of drink driving. At Uber, we pride ourselves in providing safe and affordable transportation in over 40 towns and cities across the UK. We hope that our promotion will contribute to the great work Mike and his team have begun.”