Call to extend ACPO/Government drink-drive campaign

As the annual Police and THINK! Christmas anti-drink-drive initiative comes to an end,  Don’t Be That Someone is using the opportunity to remind people that drink-driving is a problem all year round.

Don’t Be That Someone is an award-winning campaign which informs 14 to 18-year-olds about the dangers and consequences of drink-driving. It also examines issues such as peer pressure, the responsibility of passengers, the after-effects of causing serious injury or death, and the consequences for families and the wider community.

Mike McAdam, founder and trustee of Don’t Be That Someone, said: “We are pleased that the police and Think! have continued their annual Christmas drink-drive campaign. However, more money should be invested in police resources and education for drink-drive initiatives all year round.”

“People may be surprised to hear that the latest statistics available (from 2010) show that the months of May and October were the months where the most drink-drive casualties and fatalities happened.”

The Department for Transport does not currently target 14 to 18-year-olds in its drink-drive campaigns, despite research showing that young people’s attitudes towards driving safety are established well before being able to legally drive.

Mr McAdam added: “We need specific educational and awareness campaigns aimed at pre-drivers. We need to educate them in a way that’ll engage them, if we want to make a serious reduction in road traffic collisions. This is what Don’t Be That Someone does. And we make a difference.”

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