October is the month when most casualties and collisions from drink driving happen. Recognising this, AA DriveTech, part of the AA, has teamed up with Don’t Be That Someone and Tune Into Traffic to support the European Night Without Accidents, on Saturday 19 October 2013. European Night Without Accident is an annual awareness campaign that runs across […]
Author Archive | Mike McAdam
Award-winning not-for-profit drink drive campaign Don’t Be That Someone says the government need to rethink their drink drive awareness strategy as provisional Department for Transport figures released on 1 August 2013 show a 25% increase of deaths due to drink driving. Mike McAdam, Founder and Trustee, of Don’t Be That Someone says “Currently the government […]
The ‘Don’t Be That Someone’ campaign has partnered with ‘Tune Into Traffic’ to represent the UK in the ‘European Night Without Accident’ campaign on 19 October. The Tune into Traffic campaign aims to equip young people with the skills and knowledge they need to be “wiser, more aware and ultimately safer” on the roads. European Night […]
As the annual Police and THINK! Christmas anti-drink-drive initiative comes to an end, Don’t Be That Someone is using the opportunity to remind people that drink-driving is a problem all year round. Don’t Be That Someone is an award-winning campaign which informs 14 to 18-year-olds about the dangers and consequences of drink-driving. It also examines […]
Don’t Be That Someone was on BBC news commenting on the launch of Department for Transport Christmas Drink Drive Campaign, as well as their own.
To tie in nationally with the police and Local Government, Don’t Be That Someone has launched their Christmas drink drive campaign. The Don’t Be That Someone Christmas Campaign features a new documentary highlighting the dangers of driving over the limit, ‘the morning after’, as well as a fundraising campaign to help Don’t Be That Someone […]
BBC asked us to comment on the government’s proposal to put driving restrictions on young people. Here is the interview with Don’t Be That Someone, Founder and Trustee, Mike McAdam (aired 17/11/2012).
On Wednesday 14 November 2012, Don’t Be That Someone won the prestigious ‘Lynda Chalker‘ national road safety award. The Lynda Chalker Award is presented by Road Safety GB to an individual or organisation who has contributed significantly to road safety in the United Kingdom. Founder and Trustee Mike McAdam said “I’m very proud to have […]
The Don’t Be That Someone campaign has spoken out in response to a series of measures to address young driver casualties, put forward by the Association of British Insurers (ABI), including limiting the number of passengers they can carry and a ban on driving at night. Don’t Be That Someone, founded and run by Mike McAdam, […]
The Don’t Be That Someone campaign is liked by the IAM, and we’re excited to announce we’ll be working closer with them over the next few months…