Author Archive | Mike McAdam

AA DriveTech, Don’t Be That Someone and Tune Into Traffic all team up to highlight the dangers of drink driving for young people

October is the month when most casualties and collisions from drink driving happen. Recognising this, AA DriveTech, part of the AA, has teamed up with Don’t Be That Someone and Tune Into Traffic to support the European Night Without Accidents, on Saturday 19 October 2013. European Night Without Accident is an annual awareness campaign that runs across […]

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The government need to re-think their drink drive awareness strategy as provisional figures show 25% increase of deaths due to drink driving

Award-winning not-for-profit drink drive campaign Don’t Be That Someone says the government need to rethink their drink drive awareness strategy as provisional Department for Transport figures released on 1 August 2013 show a 25% increase of deaths due to drink driving. Mike McAdam, Founder and Trustee, of Don’t Be That Someone says “Currently the government […]

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Partnership will represent UK in European drink drive campaign

The ‘Don’t Be That Someone’ campaign has partnered with ‘Tune Into Traffic’ to represent the UK in the ‘European Night Without Accident’ campaign on 19 October. The Tune into Traffic campaign aims to equip young people with the skills and knowledge they need to be “wiser, more aware and ultimately safer” on the roads. European Night […]

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Call to extend ACPO/Government drink-drive campaign

As the annual Police and THINK! Christmas anti-drink-drive initiative comes to an end,  Don’t Be That Someone is using the opportunity to remind people that drink-driving is a problem all year round. Don’t Be That Someone is an award-winning campaign which informs 14 to 18-year-olds about the dangers and consequences of drink-driving. It also examines […]

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Christmas drink drive campaign launched

To tie in nationally with the police and Local Government, Don’t Be That Someone  has launched their Christmas drink drive campaign. The Don’t Be That Someone Christmas Campaign features a new documentary highlighting the dangers of driving over the limit, ‘the morning after’, as well as a fundraising campaign to help Don’t Be That Someone […]

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Don’t Be That Someone wins ‘Lynda Chalker’ national road safety award

On Wednesday 14 November 2012, Don’t Be That Someone won the prestigious ‘Lynda Chalker‘ national road safety award. The Lynda Chalker Award is presented by Road Safety GB to an individual or organisation who has contributed significantly to road safety in the United Kingdom. Founder and Trustee Mike McAdam said “I’m very proud to have […]

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