Author Archive | Mike McAdam

Campaigners to educate students on the dangers of drink-driving at special Bluewater event

Award-winning anti drink-driving campaign Don’t Be That Someone has teamed up with AlcoDigital, the UK’s leading drug and alcohol safety experts, to be part of a student night at Bluewater, to raise awareness amongst young people of the dangers of drink-driving. Thousands of people are expected to attend the evening, which will take place on […]

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Awesome people needed to sit on the board of directors

An award-winning drink drive campaign that targets young people is seeking involvement from people who are keen to ‘make a difference’. The ‘Don’t Be That Someone’ campaign informs young people aged 14-18 years about the dangers and consequences of drink driving. The campaign examines issues including peer pressure, the responsibility of passengers, the after effects […]

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Don’t Be That Someone’s Christmas 2013 campaign will focus on the passenger

This December, Don’t Be That Someone’s drink-drive awareness campaign will focus on the passenger. And the theme? Become a hero. The latest Department for Transport figures (DfT) show 44% of all car passengers injured or killed in a drink drive collision were between 16-24 years of age,  it’s especially important that young people are reminded of the […]

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Mike McAdam to represent UK at European forum

Mike McAdam, founder and trustee of the Don’t Be That Someone, has been asked to represent the UK at the 5th European Youth Forum for Road Safety (EYFRS). The European Youth Forum for Road Safety will be held in southern Italy on 28-29 November 2013, with a pre-forum organised by the Province of Crotone on 27 November. […]

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European Night Without Accidents promotional film

Saturday 19th October was the European Night Without Accident and Don’t Be That Someone partnered with Tune into Traffic to represent the UK. More information about the event can be found here, but below is the promotional video we had commissioned for the event As well as making sure people had fun, there was a […]

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ACPO and Z-Card support European Night Without Accident

European Night Without Accident is an annual awareness campaign that runs across Europe. The campaign uses peer-to-peer learning in party hotspots to engage with young people and make them aware of the dangers relating to drink and drug driving. The project was initiated in Belgium and is supported by the European Commission. The 2013 UK […]

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9 out of 10 Brits letting drink drivers drive away

Following the Department for Transport’s report released today (26 September), which estimates that drink drive deaths increased by around 17 per cent compared to 2011, new consumer research from Kabbee on behalf of not-for-profit drink drive campaign Don’t Be That Someone has revealed that only 1 in 10 British adults always stop their peers from drinking and driving. In fact, the […]

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