Don’t Be That Someone’s Christmas 2013 campaign will focus on the passenger

This December, Don’t Be That Someone’s drink-drive awareness campaign will focus on the passenger. And the theme? Become a hero. The latest Department for Transport figures (DfT) show 44% of all car passengers injured or killed in a drink drive collision were between 16-24 years of age,  it’s especially important that young people are reminded of the […]

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Mike McAdam to represent UK at European forum

Mike McAdam, founder and trustee of the Don’t Be That Someone, has been asked to represent the UK at the 5th European Youth Forum for Road Safety (EYFRS). The European Youth Forum for Road Safety will be held in southern Italy on 28-29 November 2013, with a pre-forum organised by the Province of Crotone on 27 November. […]

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European Night Without Accidents promotional film

Saturday 19th October was the European Night Without Accident and Don’t Be That Someone partnered with Tune into Traffic to represent the UK. More information about the event can be found here, but below is the promotional video we had commissioned for the event As well as making sure people had fun, there was a […]

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ACPO and Z-Card support European Night Without Accident

European Night Without Accident is an annual awareness campaign that runs across Europe. The campaign uses peer-to-peer learning in party hotspots to engage with young people and make them aware of the dangers relating to drink and drug driving. The project was initiated in Belgium and is supported by the European Commission. The 2013 UK […]

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9 out of 10 Brits letting drink drivers drive away

Following the Department for Transport’s report released today (26 September), which estimates that drink drive deaths increased by around 17 per cent compared to 2011, new consumer research from Kabbee on behalf of not-for-profit drink drive campaign Don’t Be That Someone has revealed that only 1 in 10 British adults always stop their peers from drinking and driving. In fact, the […]

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AA DriveTech, Don’t Be That Someone and Tune Into Traffic all team up to highlight the dangers of drink driving for young people

October is the month when most casualties and collisions from drink driving happen. Recognising this, AA DriveTech, part of the AA, has teamed up with Don’t Be That Someone and Tune Into Traffic to support the European Night Without Accidents, on Saturday 19 October 2013. European Night Without Accident is an annual awareness campaign that runs across […]

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The government need to re-think their drink drive awareness strategy as provisional figures show 25% increase of deaths due to drink driving

Award-winning not-for-profit drink drive campaign Don’t Be That Someone says the government need to rethink their drink drive awareness strategy as provisional Department for Transport figures released on 1 August 2013 show a 25% increase of deaths due to drink driving. Mike McAdam, Founder and Trustee, of Don’t Be That Someone says “Currently the government […]

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Partnership will represent UK in European drink drive campaign

The ‘Don’t Be That Someone’ campaign has partnered with ‘Tune Into Traffic’ to represent the UK in the ‘European Night Without Accident’ campaign on 19 October. The Tune into Traffic campaign aims to equip young people with the skills and knowledge they need to be “wiser, more aware and ultimately safer” on the roads. European Night […]

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