Awesome people needed to sit on the board of directors

An award-winning drink drive campaign that targets young people is seeking involvement from people who are keen to ‘make a difference’. The ‘Don’t Be That Someone’ campaign informs young people aged 14-18 years about the dangers and consequences of drink driving. The campaign examines issues including peer pressure, the responsibility of passengers, the after effects…

By Mike McAdam May 2, 2017 0

Don’t Be That Someone’s Christmas 2013 campaign will focus on the passenger

This December, Don’t Be That Someone’s drink-drive awareness campaign will focus on the passenger. And the theme? Become a hero. The latest Department for Transport figures (DfT) show 44% of all car passengers injured or killed in a drink drive collision were between 16-24 years of age,  it’s especially important that young people are reminded of the…

By Mike McAdam November 17, 2015 0

Mike McAdam to represent UK at European forum

Mike McAdam, founder and trustee of the Don’t Be That Someone, has been asked to represent the UK at the 5th European Youth Forum for Road Safety (EYFRS). The European Youth Forum for Road Safety will be held in southern Italy on 28-29 November 2013, with a pre-forum organised by the Province of Crotone on 27 November.…

By Mike McAdam November 17, 2015 0

9 out of 10 Brits letting drink drivers drive away

Following the Department for Transport’s report released today (26 September), which estimates that drink drive deaths increased by around 17 per cent compared to 2011, new consumer research from Kabbee on behalf of not-for-profit drink drive campaign Don’t Be That Someone has revealed that only 1 in 10 British adults always stop their peers from drinking and driving. In fact, the…

By Mike McAdam November 16, 2015 0